Why your Company Story Should Drive your Social Media

Humans love good stories.  We love to be caught up in the ebb and flow of the emotion of the tale.  When is the last time you were enthralled by a story like this: Boy meets girl; they fall in love; they get married; they live happily ever after?

No, we like stories that go something like this: Boy meets girl; they fall in love; her family dislikes boy; girl still loves boy; boy gets sick/has an accident/goes to war (put your favorite obstacle here); girl hangs on; boy returns; they get married; they live happily ever after.  These are the stories that people want to read.  These are the stories that grab and hold our attention.

Now, contrast that with the typical company story: look at us; we have an amazing product/service; you should buy it (like other people have); like us on Facebook; follow us on Twitter;  we promise you’ll  love it.  Not very exciting.

Great stories have great plots.  Company stories are no different.  They need great plots.  First, it makes your branding consistent when everyone from the CEO to the newest team member understands the story in the 30-second elevator pitch.  Second, a great story will help you define what the company does.  Equally importantly, it will help you define what the company does not do.  A great story will also drive great Social Media efforts.

There are 5 key elements to a great Company Story: Keep Reading…

4 Pillars of Viral Content

According to Visible Measures, the 30-minute documentary about Ugandan leader Joseph Kony was the fastest growing viral video in history, amassing more than 70 million views in just 5 days.  It surpassed Susan Boyle’s “I Dreamed a Dream” video which took a full six days to reach 70 million views.  Both of these videos evoke significant emotional reactions in us as human beings, but so do many other things which do not end up “going viral.”  So, the question is, “What gives content the potential to go viral?”

There are four basic pillars of viral content that we label The Four F’s.  These are: 1) Form; 2) Function; 3) Fidelity; and 4) Fascination.  While it is true that something can hit viral status without all of these, the more you can make sure your content meets these requirements, the more likely you are to see your views, likes and downloads mushroom. Keep Reading…