4 Pillars of Viral Content

According to Visible Measures, the 30-minute documentary about Ugandan leader Joseph Kony was the fastest growing viral video in history, amassing more than 70 million views in just 5 days.  It surpassed Susan Boyle's "I Dreamed a Dream" video which … [Continue reading]

Great Digital Customer Feedback Process – AT&T Wireless

So, I went to the AT&T store yesterday to buy a new bluetooth earpiece to replace the one I lost (long story, another post).  I was short on time and new I would need something right then.  I picked a Plantronics (highly recommended) and left … [Continue reading]

Great Customer Experience – Entrepreneur Magazine

I absolutely love Entrepreneur Magazine.  I find the stories inspiring and the writing clean and easy.  So, I was perturbed when I tried to pull up the site on my iPhone the other morning.  There were numerous problems including slow pop-up ads … [Continue reading]

3 Ways Small Business Should Use Pinterest

Pinterest has been growing. Fast.  According to ComScore, Pinterest hit 10 million unique monthly visitors faster than any site ever (via TechCrunch).  That kind of growth should be a boon for small business owners.  Here are 3 ways to use … [Continue reading]

Non-Profit Social Media Success – Step 3

Web site?  Check.  Social Media Strategy (and implementation)?  Check.  Now what? Now you need to consider Web 3.0 -- the mobile web.  If you are a power user of your iphone or android phone, much of this may seem a bit elementary.  If not, … [Continue reading]